International Federation of Training and Development Organisations

A Diverse Global Network of Organisations Focused on People & Performance

Coaching in Organizations



Coaching in Organizations

Association for Talent Development (ATD)


Wed, November 12th, 2014

The Coaching Approach: A Key Tool for Successful Managers

Association for Talent Development (ATD), 2014

The report from the ATD is based on a survey of over 550 learning leaders. Headline findings include a strong sense that there are significant benefits to be gained from integrating coaching into organizational HRD practice: improved communications (69%), enhanced engagement (65%), improved skills to performance transfer (63% and a productivity stimulus (61%). However, although coaching is perceived as a powerful tool, only about a quarter of organizations incorporate it fully into their talent development portfolios and practice. For example only one third of organisations seek to measure managers as coaches and nearly 60% do not recognise coaching as a valued skill.  The study also introduces the Coaching Effectiveness Index (CEI), a comprehensive, straightforward, and actionable measure of coaching effectiveness in organizations. By comparing CEI scores among groups of organizations, the study identifies best practices related to implementing, growing, and sustaining coaching.

For more details on this research see: http://www.astd.org/Publications/Research‐Reports/2014/The‐Coaching-Approach?mktcops=c.mgmt%7ec.learning‐anddevelopment%7ec.human‐capital